Living Principles of Design Guide Handbook

Client: AIGA

Problem: AIGA: Living Principles of Design guide handbook aim to guide purposeful action, celebrating and popularizing the efforts of those who use design thinking to create positive cultural change. The Living Principles framework weaves environmental, social, economic, and cultural sustainability into an actionable, integrated approach that can be consistently communicated to designers, business leaders, educators and the public. The current guide handbook is lacking in consistency, user-friendly graphs, and graphics.

Process: Photography and Client Analysis

Results: Redesign Guide Handbook