Fifth Third Bank Corporate Brand Redesign Identity System

Client: Fifth Third Bank

Purpose: Ohio Valley, which was purchased by the Third National Bank. Currently, Fifth Third is one major bank that represents each financial institution. The company has the opportunity to develop a new brandmark. The redesigned identity had to reinforce two major banks merged into one that stands for integrity, reliability, culture, and a financially strong institution.

Process: Photography, Competitor Analysis, and Design Audit

Results: Corporate Brand Redesign Identity System