Fifth Third Bank Corporate Brand Redesign Identity System
Client: Fifth Third Bank
Purpose: Ohio Valley, which was purchased by the Third National Bank. Currently, Fifth Third is one major bank that represents each financial institution. The company has the opportunity to develop a new brandmark. The redesigned identity had to reinforce two major banks merged into one that stands for integrity, reliability, culture, and a financially strong institution.
Process: Photography, Competitor Analysis, and Design Audit
Results: Corporate Brand Redesign Identity System