The Art Institute of Tampa Environmental Design Proposal

Client: The Art Institute of Tampa

Opportunity: The Art Institute's environmental graphic design, wayfinding, and signage system is lacking in communicative creativity, academics, and most of all user-friendliness. The brandmark of The Art Institute can be more powerful, consistent, and creative by designing a megabrand wayfinding and signage system of institute's identity display above the campus's main entrance, in the upstairs and downstairs interiors, and in the primary and secondary, tertiary destinations.

Process: Photography, Client Analysis, and Design Audit

Results: Redesign Environmental Design Proposal (Audit)